Job Title: Digital Marketing Analyst
Company: Zoho Corp
Job Type: Full-Time
Key Responsibilities:
- Google AdWords Campaign Management:
- Optimize campaigns to improve Return on Investment (ROI).
- Generate detailed reports on campaign performance.
- Performance Metrics Development:
- Create and monitor performance metrics.
- Provide recommendations and adjust campaign strategies based on data analysis.
- Web Analytics:
- Analyze data to make informed decisions.
- Generate comprehensive reports from Web Analytics data.
- Search Engine Marketing (SEM) Integration:
- Manage and integrate SEM campaigns, including Paid Search (PPC), SEO, Social Media, and other paid/non-paid channels.
- Search Engine Optimization (SEO) Management:
- Oversee SEO strategies for various products.
- Generate reports on SEO performance.
- Comprehensive SEM Campaign Management:
- Engage in all aspects of SEM campaigns including planning, implementation, monitoring, optimization, analysis, and reporting.
If you’re interested in applying for this position, you can do so via this link.