ByJob Title: Digital Marketing Specialist
Location: Raipur Gali Number 1, Raipur Khadar, Sector 126, Noida, Uttar Pradesh 201313, India
Employment Type: Full-time
Company Description:
Daxko empowers health and wellness facilities worldwide by providing solutions that streamline operations and engage members. From local yoga studios to national franchises and community centers, we make every aspect of running and participating in health and wellness organizations easier and more enjoyable.
Job Description:
As a Digital Marketing Specialist, you’ll play a vital role in our Digital Marketing team, focusing on enhancing our online presence through effective SEO and CRO strategies. Your responsibilities will include implementing landing page A/B tests, executing technical SEO updates, and conducting user experience reporting to optimize website conversion rates.
Key Responsibilities:
- Implement A/B testing on landing pages to enhance user experience and website conversion rates.
- Execute marketing campaigns across various channels, including social media, email, and SEM.
- Conduct technical SEO updates on WordPress to ensure visibility and ranking alignment with best practices.
- Utilize digital marketing tools such as Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, and Surfer SEO for website analysis and optimization.
- Prepare detailed user experience reports to identify areas for site usability and engagement improvement.
- Conduct thorough market research to identify target audience demographics, preferences, and behavior patterns.
- Collaborate with marketing and web development teams to align website strategy with broader digital marketing objectives.
- Monitor and analyze digital marketing campaign performance using relevant metrics and analytics tools.
- Stay updated on SEO, CRO, and digital marketing trends to apply best practices and innovative strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field, or equivalent relevant professional experience.
- Two to four (2-4) years of experience in digital marketing with a strong focus on SEO and website optimization.
- Excellent English verbal and written communication skills.
- Strong analytical and problem-solving skills with a focus on SEO and CRO.
- Proficiency in WordPress, Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, Surfer SEO, and similar platforms.
- Excellent organizational skills and attention to detail.
- Ability to prioritize tasks and manage multiple projects efficiently.
- Proficiency with Microsoft Office Suite or related software.
Preferred Experience (not required):
- Experience using data analysis tools for digital marketing and websites.
- Certification in digital marketing or related fields (e.g., Google Ads certification, HubSpot certification, etc.).
- Experience with content management systems (CMS) and customer relationship management (CRM) software.
- Familiarity with SEO principles and practices.
Additional Information:
Daxko is dedicated to building a diverse workforce that encompasses various perspectives and backgrounds. We believe that the skills, ideas, and experiences of all team members contribute to the vitality and success of our purpose and values.
Apply Now: Daxko Digital Marketing Specialist
