ByPosition: Programmatic Specialist, gCare Customer Experience (English)
Corporate: Google
Location: Gurgaon, Haryana, India; Hyderabad, Telangana, India; Bengaluru, Karnataka, India
Minimum qualifications:
- 3 years of experience in account management and programmatic media.
- Experience in digital marketing, measurement and attribution, marketing analytics, programmatic advertising, or programmatic marketing.
- Experience in executive communication, data representation, presenting to executive audiences, account management, account planning, digital advertising, agency management, or digital agency.
- Ability to communicate fluently in English for this customer-facing sales role.
Preferred qualifications:
- Experience in account management and programmatic media managing digital advertising campaigns.
- Experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
- Experience with brand strategy, media agencies, digital media solutions, and Google’s programmatic product suite.
- Experience in using/planning programmatic advertising.
- Ability to work with cross-functional and global stakeholders across a multicultural and geographically dispersed team.
- Excellent communication, stakeholder management, investigative, problem-solving, and project management skills.
About the job:
The gTech Professional Services team adopts a creative, collaborative, and customer-centric approach to deliver foundational services and forward-looking business solutions to top advertiser and publisher customers. Through technical implementation, optimization, and key solutions, gTech Professional Services assists customers in achieving their business objectives while building long-term capabilities.
As a Programmatic Specialist, your focus will be on driving media activation and campaign management across agencies and partners. You will establish infrastructure and capabilities for agencies, and drive media strategy with customers and agencies. Acting as the liaison between the Campaign Management team and customers, you will provide insights into current campaign performance and future programmatic strategy. You will proactively engage with multiple stakeholders, bridging organizational and structural gaps, and mobilize internal resources to ensure a seamless experience for agencies, partners, and customers on Display and Video 360 (DV360).
Google designs products and services to improve the world, and gTech plays a crucial role in bringing them to fruition. Our teams of trusted advisors provide global customer support, leveraging technical expertise, product knowledge, and a deep understanding of customer needs. Whether crafting bespoke solutions for unique problems or developing scalable tools across Google’s ecosystem, our mission is to maximize the potential of Google products for our customers.
Responsibilities:
- Develop new solutions based on customer needs and market insights, collaborating with internal product teams, Go-to-Market teams, scaled teams, and vendors. Test, iterate, incubate, and scale these solutions for regional impact.
- Drive campaign excellence through product consultations and implementation in Display and Video 360, developing campaign strategy, building campaigns, and optimizing for spend and performance to meet or exceed customer marketing Key Performance Indicators (KPIs).
- Utilize advanced optimization techniques across Google, mobile, and video to optimize display spend, analyze trends, develop bid strategies, manage creative assets, and make budget allocation decisions across the business.
- Create and support multi-product solution promotions, collaborating with the in-market sales team to develop a growth strategy for potential advertisers while achieving their business objectives.
