ByPosition Overview:
As an Amazon PPC Advertising Expert at WarpDrive, your primary responsibility will be to oversee, refine, and expand our Amazon advertising initiatives to maximize returns and bolster sales. Your role will be pivotal in crafting strategies, dissecting data, and executing tactics to fortify our presence within the Amazon ecosystem.
Key Responsibilities:
Campaign Management: Develop, implement, and supervise end-to-end Amazon PPC campaigns, encompassing Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Keyword Research & Optimization: Conduct comprehensive keyword research to pinpoint high-value terms, optimize campaigns for pertinent search queries, and continually refine keyword strategies to enhance performance.
Bid Management & Budget Allocation: Monitor and fine-tune bids, budgets, and ad spend to ensure peak performance and judicious resource utilization, while aligning with predefined KPIs.
Ad Copy & Creative Optimization: Craft compelling ad copy and refine product imagery to elevate click-through rates (CTR) and conversion rates.
Data Analysis & Reporting: Scrutinize campaign performance metrics, generate actionable reports, and offer strategic recommendations to bolster campaign efficacy and attain sales objectives.
Stay Updated with Amazon Trends: Remain abreast of Amazon advertising dynamics, platform enhancements, and industry best practices to deploy innovative strategies and uphold a competitive edge.
Qualifications:
- Demonstrated track record of effectively managing Amazon PPC campaigns, yielding tangible sales growth and ROI enhancement.
- Proficiency in leveraging Amazon Seller Central or Amazon Advertising platform.
- Robust analytical acumen with the capacity to decipher data, extract insights, and make data-centric decisions.
- Profound understanding of keyword research, bid management, and campaign optimization methodologies.
- Ability to thrive in a fast-paced setting, adept at task prioritization, and adept at meeting deadlines.
- Certification in Amazon Advertising or related domain is advantageous.
- Strong communication and collaborative prowess.
Education & Experience:
- Bachelor’s degree in Marketing, Advertising, Business, or cognate discipline.
- Minimum of 2 years of hands-on experience in overseeing Amazon PPC campaigns or analogous digital advertising roles.
- Familiarity with the Helium10 tool is a desirable asset.
Apply Now: WarpDrive Hiring PPC Advertising Expert
